Consumer Trends

People simply start keeping phones longer. A smartwatch feature that once sounded unnecessary becomes expected. A device that seemed destined for every household quietly disappears from shopping lists. Then, a few years later, the numbers make the shift impossible to miss. Consumer Trends is about catching those changes while they are happening. We look at buying habits, replacement cycles, brand loyalty, device ownership, subscriptions, and the small decisions that collectively move enormous technology markets.

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Reports